We update this page until the day of the event

California Street Sign Against Retro Style Golden Palm Trees

add these dates to

Your Calendar

EVENT DAY: 
Thursday, October 24

ADVANCE SHIPPING ARRIVALS TO HOTEL:
Monday, October 21 to Wednesday, October 23

SHIPPING FORM DUE:
Friday, October 18

FOOD & BEVERAGE SAMPLING FORM:
Friday, October 4

EXHIBITOR INFORMATION FORM DUE:
Friday, October 4

SPECIAL SERVICES ORDERS DUE:
Friday, October 4

MEDIA WISH LIST:
Friday, September 20

Planning your trip to

Los Angeles

booking your flight

Airports

Either the Hollywood Burbank Airport (BUR) at 2627 N Hollywood Way, Burbank, CA 91505 or  Los Angeles International Airport (LAX) at 1 World Way, Los Angeles, CA 90045 work for getting to downtown.

Taxis & rideshare

Taxis and ride share are available at both airports.  LAX requires a shuttle to the ride share area.

Car rental

Both airports have all major car rental agencies on site.

booking A Guest room

The Sheraton and Hilton are right next to each other on the Universal Studios lot.  Here are their reservation links:

Sheraton Universal Hotel

Hilton Universal City

There are several other hotels in the area at all price points.

Event venue

Sheraton Universal Hotel
333 Universal Hollywood Drive
Universal City (Los Angeles), CA 91608

818-980-1212

Parking Information

The Sheraton has both self and valet parking.

Valet-Self-Park

Day of the Event

Details

Event Room

Starview Ballroom

21st Floor

Event agenda

TIMEAGENDA
9:00 AM - 9:30 AMExhibitor Arrival
9:00 AM to 11:00 AMExhibitor Load-In and Set-Up
9:00 AM to 10:30 AMExhibitor Breakfast Buffet
11:00 AM to 2:00 PMDoors Open to the Media
11:30 AM to 2:00 PMMedia Lunch
2:00 PM to 3:00PMExhibitor Afternoon Snacks
2:00 PM to 3:30 PMExhibitor Breakdown and Load-Out

Exhibitor Arrival

Please arrive no later than 9:30 AM.  Your name badges, boxes and general information will be at your booth.  Please leave yourself plenty of time to set up your display and enjoy the breakfast buffet.

exhibitor load in & Set up

Shipments to the Event room

If you shipped anything to the hotel package room in advance of the event your boxes will be at your booth when you arrive, provided you have submitted the Shipping & Tracking Form below.

Please, see shipping information section below for complete details.

Shipments to your guest room

If you shipped something to your guest room, we do NOT need those tracking numbers as they will not be coming in from the package room.  

You are responsible for bringing them to the event room.  If you need assistance, please request a trolly from the Bell Captain.  Bellcart fees will be charged to your guest room.

booth set-up

You can bring anything to make your booth enticing, provided it does not interfere with another booth or extend beyond your booth’s dimensions.   

Make sure you bring all the tools you need to assemble your booth display and signage. 

You cannot attach anything to the walls or floor.

pre-event clean up

By 10:45 AM, please have your booth completely set-up, and staff will come through and clear trash away.

On-site storage during the event

Anything that is not part of your display, can be hidden under your table skirt or in the storage room. 

There will be a storage room available for extra supplies, boxes needed after the event, luggage, etc. 

Doors Open to the Media

Doors will open promptly at 11:00 AM and stay open to 2:00 PM. 

Please do not start breaking down your booth until the last media attendee has exited or 2:30 PM.

Exhibitor Meals

Breakfast will be served from 9:00 AM to 10:30 AM.

Coffee, tea, and cold beverages and treats are available until 3:00 PM.

Afternoon snacks will be brought out at 2:00 PM.

Shipping out after the event

After the event, you can repack any boxes that need to be shipped out.  

They must be sealed, labeled, and ready to go.

Have your pre-printed UPS or FedEx shipping labels ready.  Or, you can fill out a blank one at the event, however you will need to put your UPS or FedEX account number or a credit card number on the form.

Once all your boxes are packed up and labeled, a representative from the hotel’s shipping services will come to collect the boxes.

Your Media wish List

Form

This is optional, but if you would like an invitation sent to any particular journalists, we will do that on your behalf.  Please do not invite any media directly, as we need to make sure they are on our check-in list, as they won’t be admitted if they are not.

You can submit the form as many times as you need, if you have more than 10 journalists on your wishlist.

Please complete & submit this form By

FRIDAY, sEPTEMBER 20

Exhibitor Press Contact & Badge

Information

Everyone must complete the Exhibitor Information Form below. 

Please select your brand name from the appropriate drop down menu.  

If you believe you have registered for a different booth package than the one you are listed under, please contact nicole@newproductevents.com so we can make the adjustment before you complete the form.

Please complete & submit this form no later than

FRIDAY, OCTOBER 4

Media Contact & Sample

Information

media Attendee contact Info

We will email you a final media list with full contact information within a couple days after the event.

samples for the media

We suggest having at least 40 samples and press materials available.  

You are not required to hand out samples to the media, however, it is a good idea to send them back with something to remember your company and product.

Food & Beverage Samples

If you are planning to service food or beverages at your booth, you must complete the Food & Beverage Sampling Form below.

This form contains required information for the venue, and once it is submitted to the hotel they will send any necessary forms. 

Please complete & submit this form no later than

FRIDAY, OCTOBER 4

Dimensions & Furniture for

Your Booth

booth dimensions

The entire display must be contained within the perimeters of your booth.

There is room under your table for samples and supplies.  

There is also a storage area for items you do not need during the event.

platinum

Booth perimeter measures 16-feet wide by 6-feet deep.

One or two 3 × 6 foot banquet tables.

You may use your floor space for larger items, display cases, etc.

gold

Booth perimeter measures 10-feet wide by 6-feet deep.

One 3 × 6 foot banquet table.

You may use your floor space for larger items, display cases, etc.

silver

Booth perimeter measures 8-feet wide by 6-feet deep.

One 3 × 6 foot banquet table.

All items must be on the banquet table, or the table must be moved out of the booth space.

Your product

Registrations

Products on display

The only products allowed are the products you have registered to bring.  If any products other than the registered products are on display, you will be asked to remove them.  

You can create your display with various colors, shapes, patterns, etc. for each of the products. 

If you cannot remember which products those were, please contact Nicole at nicole@newproductevents.com.

The following number of products are included in your registration fee:

Platinum:  4 products
Gold:  3 products
Silver:  2 products

Special Services

Order Form

Electrical runs

You can order electrical directly through us and we will coordinate with the hotel.  The Encore form below does not handle electrical.

Please complete & submit this form no later than

FRIDAY, OCTOBER 4

Audio/Visual Equipment Rental, Wifi

Please create an account and submit your order for A/V equipment and/or Internet services here.

Please complete & submit this form no later than

FRIDAY, OCTOBER 4

Room layout & booth

Assignments

Room Layout with Booth Numbers

2024-WCL-LAX-Starlight-Room-Layout-FINAL

booth Assignments

Anker Fantasia Trading [Silver] [Booth #13]

Anker Solix [Platinum] [Booth #4]

Anker Soundcore [Gold] [Booth #14]

Boiron USA [Gold] [Booth #16]

EcoFlow [Gold] [Booth #6]

Full Moon Pet [Silver] Booth #17]

JLS PR [Platinum] [Booth #3]

MEATER [Gold] [Booth #15]

Rocksteady [Gold] [Booth #12]

Savant Power [Platinum] [Booth #2]

Steelstone [Silver] [Booth #9]

The Heel Sling [Silver] [Booth #18]

Ultra Pro [Silver] [Booth #10]

Walgreens [Gold] [Booth #7]

XREAL [Silver] [Booth #11]

Youzey Retail [Gold] [Booth #8]

Yubico [Silver] [Booth #1]

Zircon [Silver] [Booth #5]

Booth assignments are subject to change at the discretion of New Product Events, for various reason such as electrical access, booth package changes, load in/out issues, etc.  

Requests for booth changes are NOT accepted.

information on advance

Shipping

package handling fees

Hotel has limited storage space for crates, pallets or large shipments.  Any materials to be sent to Hotel may arrive no earlier than 2-3 days prior to the event date.  Hotel will not be responsible for any loss or damage to materials sent to the Hotel.

Handling and storage fees will apply (plus all applicable dates) will be assessed.  Package handling fees will be charged as follows: 

0-5 lbs.-$5.00 per package

6-20 lbs.-$10.00 per package

21-50 lbs.-$15.00 per package

Over 50 lbs.-$25.00 per package 

Pallets-$75.00.  

Cold Storage & Perishable Shipments

The hotel does not have any cold storage facilities.

If your product samples need refrigeration, there are a couple options:

(1) Inquire at the hotel where you are staying and ask if you can get mini-fridges for your room.

(2) Or, you can ship with a cold storage delivery service.  We’ve linked a few here:  Cube Smart Self Storage; Larkin Cold Storage; Karr Cold Storage.  (We are not affiliated with these companies in any way, and are only providing these links as an example of how to keep your perishables until the event to prevent spoilage.)

Shipping out After the Event

After the event, you can repack any boxes that need to be shipped out.  

They must be sealed, labeled, and ready to go.

Have your pre-printed UPS or FedEx shipping labels ready.  Or, you can fill out a blank one at the event, however you will need to put your UPS or FedEX account number or a credit card number on the form.

Once all your boxes are packed up and labeled, a representative from the hotel’s shipping services will come to collect the boxes.

Scheduling your shipments

PLEASE PLAN YOUR SHIPMENT TO ARRIVE

Monday, October 21 to Wednesday, October 23

Boxes arriving before Monday, October 21 are at risk of being returned to sender by the hotel.

Boxes arriving after 3pm on Wednesday, October 23 risk not making it to the event on time.

addressing your shipments

Make sure that all of the below information is on your box.  Whatever doesn’t fit on your shipping label, please write directly on the shipment or create labels.  

Each box must be numbered with the total number of boxes (box # of #).

what to include on your carrier shipping label/bill of lading

Sheraton Universal Hotel

ATTN:  Jasmine Vasquez (Event 10/24/24)

333 Universal Hollywood Drive

Universal City, CA 91608

818-980-1212

required information to be on each item/parcel/box

Please make sure this information is prominently placed on every shipment:

West Coast Living Media event

New Product Events

Starview Ballroom

[Your Brand]

[Your Booth Number]

Box [#] of [#]

required Shipping form

For every box you are shipping in advance of the event, you must submit the tracking information on the form below.

We will be checking in every box and will contact you with any missing boxes the night before the event. 

Any box that is not listed on the form is not guaranteed to be at your booth the day of the event

Please complete & submit this form no later than

FRIDAY, OCTOBER 18

Nearby Business

Services

Business center contact information

There is no onsite business center.  There’s a public printer in the lobby for boarding passes, and other small printing needs.  

For professional posters, large photocopying jobs and shipping, etc. you can use nearby FedEx or UPS locations.

FedEx Office Print & Ship Center

12101 Ventura Blvd, Studio City, CA 91604

(818) 980-2679

FedEx Office Print & Ship Center

1755 North Highland Avenue, HollywoodCA. 90028

(323) 962-3577

The UPS Store

11239 Ventura Blvd. #`103, Studio City, CA 91604

The UPS Store

Last Minute

Checklist

See you there!