We update this page until the day of the event, please check back for any changes.

California Street Sign Against Retro Style Golden Palm Trees

add these dates to your

Calendar

EVENT DAY: 
Thursday, November 9, 2023

ADVANCE SHIPPING ARRIVALS TO HOTEL:
After Monday, November 6 and before Wednesday, November 8

SHIPPING FORM DUE:
Monday, November 6, 2023

FOOD & BEVERAGE SAMPLING FORM:
Friday, October 20, 2023

EXHIBITOR INFORMATION FORM DUE:
Friday, October 20, 2023

MEDIA WISH LIST:
Friday, October 6, 2023

Send Your media 

Wish List

Send us your media wish list by Friday, October 6, 2023.   Please include contact information if you have it.  We will send an invitation to them.

Email your wish list to Nicole at nicole@newproductevents.com.

Planning your trip to

Los Angeles

booking your flight

Airports

The closest airport is the Hollywood Burbank Airport (BUR) at 2627 N Hollywood Way, Burbank, CA 91505.

Drive time to the hotel is 10 minutes.

Burbank is serviced by Alaska Airlines, United Airlines, Southwest Airlines, American Airlines, jetBlue, Delta Air Lines, Spirit Airlines, Frontier Airlines, and Avelo Airlines.

 

Los Angeles International Airport (LAX) at 1 World Way, Los Angeles, CA 90045.

Drive time to the hotel is 40 minutes.

LAX is serviced by nearly every airline.

When booking your return flight, please keep in mind that traffic can be quite heavy south on the 110 freeway to get to LAX, as well as giving yourself enough time to pack up and load out after the event ends at 1:30 PM.

Taxis & rideshare

Taxis and ride share are available at both airports.  LAX requires a shuttle to the ride share area.

Car rental

Both airports have all major car rental agencies on site.

booking A Guest room

Click here to make a reservation at the Sheraton Universal hotel, 333 Universal Hollywood Dr, Universal City, CA 91608.

There is one other hotel on the Universal lot, if you prefer to stay at a Hilton.  Click here to make a reservation at the Hilton Universal hotel, 555 Universal Hollywood Dr, Universal City, CA 91608.

Event venue

Sheraton Universal Hotel
333 Universal Hollywood Drive
Universal City, CA 91608
(818) 980-1212

Day of the Event

Details

EVENT Room

The event will be held in the Starview Ballroom, on the 21st floor.  The ballroom is the only room on that floor and elevators will bring you directly into the event room.

We have a storage room on the 1st floor where you can store your unneeded belongings during the event.

EVENT agenda

TIMEAGENDA
9:00 AM to 9:30 AM Exhibitor Arrival
9:00 AM to 11:00 AMExhibitor Load-In and Set-Up
9:00 AM to 10:00 AMExhibitor Breakfast Buffet
11:00 AM to 1:30 PMDoors Open to the Media (Last Media Entrance at 1:30 PM; Event is open to 2:00 PM)
11:30 PM to 1:30 PMMedia Lunch
2:00 PM to 3:30 PMExhibitor Breakdown and Load-Out

Exhibitor Arrival

Please arrive no later than 9:30 AM.  Your name badges, boxes and general information will be at your booth.  Please leave yourself plenty of time to set up your display and enjoy the breakfast buffet.

exhibitor load in & SET UP

SHIPMENTS TO THE EVENT ROOM

If you shipped anything to the hotel package room in advance of the event your boxes will be at your booth when you arrive, provided you have submitted the West Coast Living Shipping Form. 

Please, see shipping information section below for complete details.

SHIPMENTS TO YOUR GUEST ROOM

If you shipped something to your guest room, we do NOT need those tracking numbers as they will not be coming in from the package room.  

You are responsible for bringing them to the event room.  If you need assistance, please request a trolly from the Bell Captain.  fees will be charged to your guest room.

booth set-up

You can bring anything to make your booth enticing, provided it does not interfere with another booth or extend beyond your booth’s dimensions.   

Make sure you bring all the tools you need to assemble your booth display and signage. 

You cannot attach anything to the walls or floor.

pre-event clean up

By 10:45 AM, please have your booth completely set-up, and staff will come through and clear trash away.

ON-SITE STORAGE

Anything that is not part of your display, can be hidden under your table skirt or in the storage room. 

There will be a storage room available for extra supplies, boxes needed after the event, luggage, etc.  The storage room is on the first floor, so it’s not quick to access, so keep anything you will need during the event at your booth.

DOORS OPEN TO THE MEDIA

Doors will open promptly at 11:00 AM and stay open to 1:30 PM. 

Please do not start breaking down your booth until the last media attendee has exited or 2:00 PM.

EXHIBITOR MEALS

Breakfast will be served from 9:00 AM to 10:00 AM.

Coffee, tea, and cold beverages and treats are available until 1:30 PM

SHIPPING OUT AFTER THE EVENT

After the event, you can repack any boxes that need to be shipped out.  

Representatives from the hotel’s Business Center will come around to collect boxes.

Have your FedEx or UPS account number or a credit card ready.

Attendee & sample

Information

samples for the media

We suggest having at least 40 samples and press materials available.  

You are not required to hand out samples to the media, however, it is a good idea to send them back with something to remember your company and product.

FOOD & BEVERAGE SAMPLES

If you are planning to service food or beverages at your booth, you must complete the West Coast Living Media Event Food & Beverage Sampling Form before Thursday, September 15.

This form contains required information for the venue, and once it is submitted to the hotel they will send any necessary forms. 

media contact sheet

We will email you a final media list with full contact information the day after the event.

Booth & Product Display

Inspiration

Visit our photo galleries for hundreds of booth pics for more inspiration.

Dimensions, Furniture & Special Orders for

your booth

booth dimensions

The entire display must be contained within the perimeters of your booth.

There is room under your table for samples and supplies.  

There is also a storage area for items you do not need during the event.

platinum

Booth perimeter measures 16-feet wide by 6-feet deep.

One or two 3 × 6 foot banquet tables.

You may use your floor space for larger items, display cases, etc.

gold

Booth perimeter measures 10-feet wide by 6-feet deep.

One 3 × 6 foot banquet table.

You may use your floor space for larger items, display cases, etc.

silver

Booth perimeter measures 8-feet wide by 6-feet deep.

One 3 × 6 foot banquet table.

All items must be on the banquet table, or the table must be moved out of the booth space.

electrical & A/V orders & other equipment

To order electricity, any audio visual equipment for your booth, please use the Encore Sheraton Universal Exhibitor Order Form.  Please take a scan or pic of this form, upload to the West Cost Living Media Event Exhibitor Information Form.

Electricity is not on the Encore form, but if you need electric please complete the West Coast Living Electrical Order Form, and attach the Credit Card Authorization Form.  The cost for electricity is $30.00

If you plan to order electrical or A/V you will need to complete the hotel’s Credit Card Authorization Form.  Please take a scan or pic of this form, and upload to the West Cost Living Media Event Exhibitor Information Form.

The hotel does not have mini-fridges for rent, if you need to keep your product cold before or during the event, you’ll need to rent from an outside source and order electricity for your booth.

Your product & representative

Registrations

Products on display

The only products allowed are the products you have registered to bring.  You can create your display with various colors, shapes, patterns, etc. for each of the products.  If any products other than the registered products are on display, you will be asked to remove them.  If you cannot remember which products those were, please contact Nicole at nicole@newproductevents.com.

The following number of products are included in your registration fee:

Platinum:  4 products
Gold:  3 products
Silver:  2 products

Adding additional products

If you would like to have additional products at your booth, the cost per product is $600.  Please contact Nicole at nicole@newproductevents.com

We must approve any additional products to make sure they are not in conflict with any existing product registrations due to exclusivity. 

One the products are approved, you can pay the fee directly on the West Cost Living Media Event Exhibitor Information Form.

Click here for complete pricing information. 

pRODUCT EXCLUSIVITY

Please see the Terms & Conditions for more information on product exclusivity.

EXHIBITOR REP ATTENDANCE

The following number of company/brand representatives are included in your registration fee:

Platinum:  3 representatives
Gold:  2 representatives
Silver:  1 representative

Adding additional exhibitor reps

If you would like to have additional attendees at your booth, the cost per person is $1200.

You can add the reps and pay the fee directly on the West Cost Living Media Event Exhibitor Information Form.

Click here for complete pricing information. 

Room layout & booth

Assignments

Room LAYOUT WITH BOOTH NUMBERS

A room layout with booth numbers will be posted here 4 weeks before the event,

booth assignMents

Booth number assignments will be posted here 4 weeks before the event,

information for advance

Shipping

Please plan your shipments

After Monday, November 6 and before Wednesday, November 8

Boxes arriving after

5:30 PM on wednesday, NOVEMBER 8

are not guaranteed to be delivered to the event.

Shipping

Instructions

package handling fees

Package handling fees will be charged as follows:

0-5 lbs.:   $5.00 per package
6-20 lbs.:   $10.00 per package
21-50 lbs.:   $15.00 per package
Over 50 lbs.:   $25.00 per package
Pallets:   $75.00

Hotel will not be responsible for any loss or damage to materials sent to the Hotel. They can ship boxes no sooner than 3 days prior to the event. 

If you plan to ship boxes you will need to complete the hotel’s Credit Card Authorization Form.  Please take a scan or pic of this form, and upload to the West Cost Living Media Event Exhibitor Information Form.

addressing your shipments

Make sure that all of the below information is on your box.  Whatever doesn’t fit on your shipping label, please write directly on the shipment or create labels.  

Each box must be numbered with the total number of boxes (box # of #).

what to include on your carrier shipping label/bill of lading

[YOUR BRAND/COMPANY]

Sheraton Universal Hotel

HOLD FOR EVENT 10/6/22

333 Universal Hollywood Drive

Universal City, CA 91608

REQUIRED INFORMATION TO BE ON EACH ITEM/PARCEL/BOX

NEW PRODUCT EVENTS

STARVIEW BALLROOM 10/6/22

[YOUR BRAND/BOOTH NAME]

BOOTH [NUMBER]

BOX [#] OF [#]

required tracking information form

For every box you are shipping in advance of the event, you must submit the tracking information on the West Coast Living Media Event Shipping Form.  We will be checking in every box and will contact you with any missing boxes the night before the event. 

Any box that is not listed on the form is not guaranteed to be at your booth the day of the event

shipping out after the event

Even if you did not ship inbound, you can still ship out boxes after the event.   Once all your boxes are packed up a representative from the Business Center will come to collect the boxes and payment.

Nearby Business

Services

Business center contact information

There is no business center at the Sheraton.  There is a computer in the lobby that has a printer which is available for guest use.

If you need business services

FedEx Office Print & Ship Center, 4310 W Riverside Dr, Burbank, CA 91505

FedEx Office Print & Ship Center, 12101 Ventura Blvd, Studio City, CA 91604

The UPS Store, 11271 Ventura Blvd, Studio City, CA 91604

Last Minute

Checklist

See you there!