2026 Pricing

Holiday Gift GuideMedia Event

Booth packages, Services & sponsorships

White+Ziegfeld+Lockup

Booth Packages

PLATINUM

$ 8,250
  • Four Products (One Brand)
  • Exclusivity on Four Products
  • Four Exhibitor Reps
  • New Product Preview Online Press Kit Included
  • Booth Dimensions 14x6 ft
  • 2 Skirted 30x72" Tables
  • Media Contact Sheet
  • Visa Gift Card for Lunch
  • Brand Logo on Media Invites
  • Brand Logo on Front of Media Tote Bag
  • Brand Logo on Staff T-shirts
  • UPGRADES!
  • Additional Brand $2,000
  • Exclusivity on Additional Products $500
  • Additional Product $500
  • Additional Rep $700
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GOLD

$ 5,250
  • Three Products (One Brand)
  • Three Exhibitor Reps
  • Booth Dimensions 10x6 ft
  • Skirted 30x72" Table
  • Media Contact Sheet
  • Visa Gift Card for Lunch
  • Brand Logo on Media Invites
  • UPGRADES!
  • Additional Brand $2,000
  • Exclusivity per Product $500
  • Additional Product $600
  • Additional Rep $800
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SILVER

$ 3,750
  • Two Products (One Brand)
  • Two Exhibitor Reps
  • Booth Dimensions 8x6 ft
  • Skirted 30x72" Table
  • Media Contact Sheet
  • Visa Gift Card for Lunch
  • UPGRADES!
  • Additional Brand $2,000
  • Exclusivity Per Product $500
  • Additional Product $700
  • Additional Rep $900
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BRONZE

$ 2,750
  • One Product *
  • One Exhibitor Rep
  • Booth Dimensions 6x6 ft
  • One 30" round Highboy
  • Media Contact Sheet
  • UPGRADES!
  • Exclusivity $500 Per Product
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Download the PDF Sponsorship Deck

Multi-Booth Agency Packages:  Available at a discount for 3 or more booths with multiple brands.  Please inquire about pricing with Nicole@newproductevents.com

Bronze Booth Package:  This is an introductory booth package for start-ups and newer companies.  Certain requirements must be met to qualify.  Only open to brands that have never exhibited at one of our events in the past.  If your product is too large to fit on top of a 3-foot round table, you will need to upgrade to a Silver Booth.  If you would like to bring more than one product or brand rep, you will need to upgrade to a Silver Booth.

Silver Booth Package:  All product samples must fit on your table. If your product is too large to fit on top of a 6-foot banquet table, you will need to upgrade to a Gold Booth, unless you remove your table.  All display items must fit in a 7×5 ft. floor space.

Services from

2026-HGG-NYC-NPP-logo

Hosted Online Press Kit

$ 600
  • Press Kit URL sent to all media attendees
  • Press Kit URL will be sent to 300+ media from across the county
  • Entire contact sheet for all media receiving the Press KIt link.
  • Feature all products displayed at the event
  • Up to 4 images per product
  • Up to 4 Documents, press releases, etc. per product
  • Unlimited Links to your own hosted documents, images, demo videos, etc.
  • Description section for each product
  • Product Detail section for each product, such as availability, pricing, etc.
  • Multiple product category selections for search
  • Your Press Kit URL will be sent in advance for you to include on press materials
  • Hosted until January 1, 2027
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Sponsorships

Download the PDF Sponsorship Deck

EVENT SPONSOR: The Speakeasy Space

$ 25,000
  • this is your booth - Does not require a purchase of Booth package
  • Unlimited Brands
  • Unlimited Products
  • Exclusivity on Six Products
  • Ten Exhibitor Reps
  • 2000+ square foot dedicated space with 2 optional air-walls
  • Includes Silver Booth on the main event floor
  • 30x72" Banquet Tables, 30" round High-boys, stanchions
  • Multiple color choices for table linens
  • Media Contact Sheet
  • Visa Gift Card for Lunch
  • Brand Logos on Media Invites​ as Event Sponsor
  • Brand Logo on Front of Media Tote Bag
  • Brand Logos on Front of Staff T-shirts ​
  • Pipe & drape, red carpets, etc. are available from the Ziegfeld at additional cost
  • Speciality lighting, projections, music and other services are available from the Ziegfeld's AV team at additional cost
  • Sponsor is responsible for the production and set up of all product branding and other creative elements
  • Access for Load-in and set up on july 23 from 10am-4pm
  • Preferred vendor list available
  • See deck for pictures & more information
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Exterior Marquee

TWO TIME SLOTS AVAILABLE
$ 4,500
  • TIME SLOT ONE: 11am - 2pm -- $4500
  • TIME SLOT TWO: 4pm - 7pm -- $4500
  • Access to Street-facing Exterior Marquee with your Image
  • Includes AV expenses
  • Sponsor responsible for providing finished creative assets to Ziegfeld's AV team
  • Certain rules apply to content
  • See Deck for pictures & More Information
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Entrance Door Wraps

TWO OPTIONS AVAILABLE
$ 6,000 / 3,000
  • oPTION ONE: Doors 1-4 facing 54th St. -- $6000
  • OPTION TWO: Doors 5-6 facing Fisher park Plaza -- $3000
  • Access to install your full-color custom wraps covering the main entrance doors of the ziegfeld ballroom
  • Sponsor is responsible for creative assets
  • Sponsor is responsible for the cost of production and installation of the wraps
  • Access for installation on July 23 from 10am-4pm
  • Preferred vendor list available
  • see deck for pictures & more information
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Front entrance decor

ONE SPOT AVAILABLE
$ 8,000
  • Access to the front entryway extending fronm 54th st. around to Fisher Park Plaza
  • Approximately 2500 square feet of partially-covered space
  • 30x72" Banquet Tables, 30" round High-boys, stanchions
  • Multiple color choices for table linens
  • Multiple color choices for table linens
  • lobby storage available for overnight; If necessary, sponsor can hire overnight security
  • Sponsor is responsible for the cost and set-up of all materials and build-outs
  • Access on July 23 from 10am-4pm for load-in & setup
  • Preferred vendor list available
  • See Deck for Pictures & More Information
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Lobby staircase

ONE SPOT AVAILABLE
$ 8,000
  • Access to install your own branded decor in the main lobby
  • Prominent backdrop at the top of the stairs at the entrance to the event for signage, step & repeat, etc.
  • Banquet tables, high-boys, stanchions available if needed
  • Multiple color choices for table linens if needed
  • Sponsor responsible for the cost of all materials and setup for decor, signage, etc.
  • Access on July 23 from 10am-4pm for setup
  • Preferred vendor list available
  • See Deck for Pictures & more information
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Elevator Door & wall Wraps

TWO OPTIONS AVAILABLE
$ 6,000 / 2,000
  • oPTION ONE: Elevator Doors 1, 2 & 3 -- $6,000
  • OPTION TWO: Elevator Interior Wall -- $2,000
  • Access to install your full-color custom wraps covering the main entrance doors of the ziegfeld ballroom
  • Sponsor is responsible for creative assets
  • Sponsor is responsible for the cost of production and installation of the wraps
  • Access for installation on July 23 from 10am-4pm
  • Preferred vendor list available
  • see deck for pictures & more information
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Interior display screens

TWO OPTIONS AVAILABLE
$ 8000 / 9000
  • OPTION ONE: Center Screen -- $8,000
  • OPTION TWO: Both Left & Right Screens -- $9,000
  • Access to hanging interior display screens inside the event
  • Includes AV expenses
  • Sponsor responsible for providing finished creative assets to Ziegfeld's AV team
  • Certain rules apply to content
  • See Deck for Pictures & More Information
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Media Dining Sponsor

ONE SPOT AVAILABLE
$ 10,000
  • Take over the Promenade with your branded decor for the media dining area
  • Set up a bonus 5x5 ft. booth with a 3-foot round high boy table right in the media dining area!
  • One additional exhibitor rep is included in your registration
  • Your brand will be the only one allowed to chat with the media in their food & beverage area.
  • Holiday theme decor preferred
  • new product events will provide food for the media buffet
  • New Product events will provide tables, linens and signage related to the media dining
  • Multiple choices available for table linens
  • Sponsor is responsible for the cost of all materials & setup for decor, signage, etc.
  • Decor or set-up cannot impeed access to the event or exits
  • Access for installation on july 23 from 10am-4pm
  • Preferred vendor list available
  • See Deck for pictures & more information
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Beverage bar

ONE SPOT AVAILABLE
$ 8,000
  • Take over the beverage bar inside the event room
  • Holiday theme decor preferred
  • Each bar is approx. 12 ft. long
  • Signage area spans both bars at approx. 25 ft. long
  • Signature beverages can be created with Ziegfeld Ballroom catering
  • new product events will provide a pre-set non-alcoholic beverage service
  • New Product events will provide the standard glassware needed
  • Sponsor is responsible for the cost of all materials & setup for decor, signage, etc.
  • Sponsor is responsible for any additional costs for a signature beverage
  • Sponsor is responsible for any additional costs for alcoholic beverages, include venue service fees, bartenders, licences, etc.
  • Access for installation on july 23 from 10am-4pm
  • Preferred vendor list available
  • See Deck for Pictures & more information
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Media Transportation Sponsor

TWO SPOTS AVAILABLE
$ 2,000
  • Custom Lyft/Uber/Curb promo code sent to all Media
  • Your logo on media invites
  • Branded dedicated emails sharing promo code with media
  • signage at media check-in
  • See deck for pictures & more information
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Media Tote Product Insert

THREE SPOTS AVAILABLE
$ 1,500
  • One item of your choice to be placed in all media tote bags
  • Signage at media check-in
  • Sponsor is responsible for providing 150 samples by july 20
  • Size and weight restrictions apply
  • See deck for pictures & more information
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Logo on Media Lanyard

ONE SPOT AVAILABLE
$ 750
  • Your one-color logo on the media name badge lanyard
  • Sponsor is responsible for full-color additional costs if desired
  • Sponsor is responsible for providing graphic assets
  • See Deck for pictures & more information
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Logo on Media Tote

10 SPOTS AVAILABLE
$ 500
  • Your one-color logo will be printed on the media tote bag.
  • Sponsor is responsible for providing graphic assets
  • See Deck for pictures & More information
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Download the PDF Sponsorship Deck