Be as creative and unique as possible, but please be advised of the basic rules:

• Banners cannot be taller than 9 feet. You cannot attach your banner to the hotel walls, floor, or ceiling.  Banners and signs cannot be placed in front or on the sides of your booth, only behind.

• Make sure the reverse side of your banner is grey or white and completely opaque. Otherwise, the reverse image of your banner becomes unwanted decor for the exhibitor behind you.  You will be asked to cover the reverse side of your banner.

• Booth décor cannot block another exhibitor’s booth or be disruptive in nature.

• No volume or flashing lights are allowed on any media presentations inside the event room, as they interfere with conversations at adjacent tables.

• Your entire booth display must be completely within the booth boundaries.

If you have any questions about your planned display, feel free to email Nicole at nicole@newproductevents.com with questions, sketches, images, layout drawings, etc.

We will do a walkthrough before the event starts to determine whether any display items disrupt other exhibitors.

If you are concerned that an exhibitor’s display is affecting your booth, please speak directly with event staff as soon as possible.  Once the event has started, it is too late to have your neighbor dismantle something on their booth.

If something changes during the event, like loud music, that you did not expect prior to the event start time, please let a staff member know ASAP.

Please do not approach the exhibitor demanding alterations to their booth display. If we determine that an exhibitor is in violation of any of these rules, we will ask them to remove/modify the display.

Create a welcoming, visually interesting booth!

• Utilize vertical space for colorful signage.  Define your booth with flooring or custom table skirts so it stands out.

• Include something at your booth that the media can interact with, not just view.

• Display every color and size of your product.  Displaying all the different sizes and colors of a product makes for a more interesting display.

• If your product is small, consider risers to add height to your display, such as acrylic displays or wrapped boxes.  Bring plenty of them to fill the table.

• Consider small signage on your table to fill the space.

• If your product is large, consider removing the banquet table.

• Coordinate your booth decor with the event theme.  Consider wearing branded t-shirts or aprons in that theme, too.

Tips for samples:

• Remember that the media will be carrying these samples home.  So be mindful of how heavy or large your take-home sample is.  

• If your product is heavy, large, or expensive, consider having boxes ready for shipping where they can simply write their address on the box for you to ship later that day.

• So often we see these lovely gift bags with tissue and ornamentation that just get discarded in the hallway as the media try to condense all their samples as much as possible.  Put your money and effort elsewhere and keep your sample as simple and compact as possible.

• If you are handing out sheets of paper, consider putting them in a flat envelope, as paperclips and loose papers tend to get smashed and torn at the bottom of the tote bag. Or, create a QR code they can scan at your booth to download papers and print at home.

• If your product is large or expensive (i.e., TVs, vacuums, fine jewelry) and you’re not handing out actual product, think creatively about what you’ll give away as a reminder of your product.

• Attach your press contact information to every sample.  When the media get home, and all they have is a box with a product in it, save them the effort of having to look up your brand on the Exhibitor Contact Sheet.  Even consider attaching a few story angles right there on the sample!