Product Description
Through its philanthropic initiative, Heart of Minky, Minky Couture donates nearly 100,000 Mini Minky blankets each year to NICU babies through partnerships with hospitals nationwide. Beyond the NICU, the company provides comfort to families and communities facing tragedy, illness, and hardship. Last year alone, Minky Couture donated more than $5.5 million in blankets and charitable support, making giving back a defining part of its mission.
Since 2009, Minky Couture has been redefining comfort by creating the luxury blanket category, becoming synonymous with exceptional softness, quality, and craftsmanship. Founded by Sandi Hendry after she created a “big baby blanket” for her hospitalized daughter, what began as one handmade blanket has grown into the original luxury blanket brand, with seven retail locations, millions of blankets sold online, and the largest social media community in the blanket category, including more than 1 million Instagram followers.
Today, Minky Couture is known for its signature luxury blankets, including the original HUGS™ four-way stretch blanket, exclusive collections, premium fabrics, and personalized embroidery. For more than 17 years, the company has remained committed to creating products that bring comfort, foster connection, and make a meaningful impact, one blanket at a time.
Story Ideas
1. From One Blanket to Millions: The Woman Who Built a Luxury Brand on Comfort
What began with one handmade blanket for a hospitalized daughter has grown into one of the country’s most recognized luxury blanket brands. Founded by former elementary school teacher Sandi Hendry, Minky Couture has sold millions of blankets while remaining 100% woman-owned and family-led.
2. Comfort That Gives Back: How Heart of Minky is Supporting NICU Families Nationwide
Through its Heart of Minky initiative, Minky Couture helps bring comfort to families during some of life’s most difficult moments. Every adult blanket purchased helps provide a Mini Minky blanket to babies in NICUs, resulting in more than 6,000 donated blankets each month. The company also partners with numerous nonprofit organizations to support families and communities in need nationwide.
3. Why Top Brands Choose to Partner with Minky Couture
After 17 years of building customer loyalty and a highly engaged online community, Minky Couture has become a trusted partner for some of the nation’s leading brands. The company’s long-standing reputation, authentic storytelling, and loyal customer base continue to make it a sought-after collaborator. Partners include, Dallas Cowboys, Boston Red Sox, XBOX (World of Warcraft), Disney, NHL, and 70+ collegiate partners.
4. How Minky Couture Built One of the Most Engaged Communities in Retail
With one of the largest and most engaged social media communities in the blanket industry—including more than one million Instagram followers—Minky Couture has transformed customers into loyal brand advocates. Through authentic storytelling, creator partnerships, affiliate programs, and community engagement, the company has built a brand people genuinely love to share.
5. Empowering Women, One Stitch at a Time
As a 100% woman-owned company, Minky Couture has created a unique business model that empowers Utah women to sew many of the company’s signature blankets from their homes. The flexible work allows women to earn income while balancing family life, creating meaningful economic opportunities within their own communities.
Availability
Everything on the Minky Couture website is available right now.
Pricing
Price ranges $79-$349 depending on size and style
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Other Information
Minky Couture at a Glance
Founded in 2009 by former elementary school teacher Sandi Hendry, who turned one handmade blanket for her hospitalized daughter into a nationally recognized luxury brand.
The original luxury minky blanket company, creating premium blankets that have become synonymous with exceptional softness, quality, and comfort.
100% woman-owned, 100% woman-owned, with many of the company’s signature blankets individually sewn by talented Utah women working from their homes, combining exceptional craftsmanship with the flexibility to support their families.
More than 8 million blankets sold over the past 17 years, becoming a favorite gift for babies, weddings, holidays, graduations, and life’s most meaningful moments.
Home of the original HUGS™ blanket, an innovative four-way stretch blanket designed to provide the feeling of a comforting hug.
Heart of Minky, Through Heart of Minky, the company’s charitable initiative, every adult blanket purchased helps provide a Mini Minky blanket to a NICU baby. In partnership with hospitals nationwide, more than 6,000 Mini blankets are donated each month to bring comfort to babies and their families.
One of the most engaged communities in retail,As the creator of the luxury blanket category, Minky Couture has set the standard for comfort-focused gifting, combining exceptional softness, thoughtful design, and meaningful connection. With a community of more than 1 million Instagram followers and one of the strongest social media presences in the category, Minky Couture has built a loyal following that extends far beyond the product itself.
Known for exclusive, limited-edition collections, that celebrate holidays, special occasions, and meaningful moments throughout the year. From seasonal designs and custom partner collaborations to an extensive collegiate collection featuring more than 70 universities nationwide, Minky Couture creates unique blankets that become cherished traditions, memorable gifts, and lasting keepsakes.
Trusted by nationally recognized brands and creators, with long-standing partnerships built on authenticity, quality, and an exceptionally loyal customer community.
Headquartered in Ogden, Utah, Minky Couture remains committed to craftsmanship, community, and creating products that bring comfort while making a meaningful impact through philanthropy.
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